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WebmasterWorld video content producer Vanessa Zamora caught up with Outspoken Media chief executive Rae Hoffman at the most recent PubCon search and social media conference in Las Vegas. During their video interview Hoffman told Zamora how Spring Hill, Florida-based Outspoken Media, an Internet marketing and search engine optimization (SEO) firm, has been growing quickly, and spoke about the importance of new businesses building technically sound Web sites. Hoffman shared some tips for protecting a business's brand on all of the popular social media sites using tools such as KnowEm, and said that her Web site publishing firm, MFE Interactive, has had ongoing success using Twitter as a guerrilla marketing tool. The interview featured Hoffman, a frequent speaker at PubCon search and social media conferences over the years, examining search leader Google's decision to officially make its Caffeine search engine project available to wider audiences while PubCon was taking place. Before concluding the interview, Hoffman told Zamora that she has seen an increase in the number of affiliate companies who are aware of the importance of becoming a recognized brand name in their industry. Hoffman also speculated on what some of the hot topics might be the next Las Vegas PubCon, suggesting that marketing and payment solutions for the mobile Web could become more important over the next year as more people set aside fears about making purchases from their cellphones.

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Comment by sandra008 on May 28, 2018 at 4:30am

Hrmm that was weird, my comment got eaten. Anyway I wanted to say that it's nice to know that someone else also mentioned this as I had trouble finding the same info elsewhere. This was the first place that told me the answer. Thanks.

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Comment by Thomas Power Ecademy on January 4, 2010 at 3:41pm
Poor zero content.

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