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Social Media Marketing Starts with a Plan

Mel Carson, Microsoft Advertising blog, interviews Lisa Myers, Verve Search, at SES London 2010 on her solo presentation on social media 101. Lisa says any novices interested in implementing a social media campaign should begin by outlining their objectives, their goals, targets, and their audience. Its not all about Twitter and Facebook, according to Lisa, and social media users need to understand the role these new platforms can play and how they should be used. Lisa emphasizes that beginning users of social media applications should not get carried away by the social media tidal wave and need to take the time to research their market audience before they can expect social media to add sufficient value.

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Comment by Mattijn Seip on February 23, 2011 at 12:31pm
To sell cat and dog food and how
Comment by Dr. Scott Simmerman on February 23, 2011 at 11:07am

Would like to know more about The Plan and thoughts in INTEGRATING all the social media into a specific strategy, rather than, "Don't Twitter unless it makes sense."

 

For me, these are all loosely hanging fruit low on the branches that each can easily be grabbed. Simple to do a Twitter post or a blog article or a screencast, even. But how do all of those things hang together?

Something like: Do the article, blog about it, do the Twitter post and post the blog up on the Facebook page while putting the article on the website and then do the press release about the whole thing would have been much more useful, methinks.

The email suggested this was about "Starting with a plan." So, where was the plan???

Comment by Chloe Hawkes on February 23, 2011 at 9:40am

Useful but would have been nice if it had been longer and more detailed.

 

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Comment by Mattijn Seip on February 23, 2011 at 8:20am
How many men like cats and how many woman like dogs.
Comment by nadiraziz on February 22, 2011 at 10:47pm
Nice advice, but don't we know this already? Mostly for beginners... although everyone wud be well advised to remember it!
Comment by jgeorge on February 22, 2011 at 8:51pm
Great advise for targeting viewers. You must first decide what goal you're trying to accomplish and post topics that will attract the people you want.
Comment by Craig on February 22, 2011 at 7:53pm

It is easy to spread yourself to thin. That is trying to be on every social site. It is better to focus on one or two places and make meaningful contributions.Utah stair builder

Comment by Baba on February 22, 2011 at 7:21pm
Great advise for beginners.

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