Mel Carson, Microsoft Advertising blog, interviews Lisa Myers, Verve Search, at SES London 2010 on her solo presentation on social media 101. Lisa says any novices interested in implementing a social media campaign should begin by outlining their objectives, their goals, targets, and their audience. Its not all about Twitter and Facebook, according to Lisa, and social media users need to understand the role these new platforms can play and how they should be used. Lisa emphasizes that beginning users of social media applications should not get carried away by the social media tidal wave and need to take the time to research their market audience before they can expect social media to add sufficient value.
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