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Digital Royalty shares their propriety method and formula for measuring a brand's online Return on Influence (the new ROI).

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Comment by sandra008 on August 18, 2016 at 5:52am

This is something that I had a hard time understanding before.

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Comment by Peter Bates on February 12, 2011 at 3:48pm
Interesting, but if you are getting confused about what tool to use you might be interested in a report produced by one of my partners, that is probably the first independent fully comprehensive report covering 281 Social Media Monitoring Tools. More information at http://www.pjb.co.uk/smm.htm
Comment by Arthur Kendall on February 10, 2011 at 4:46am
Funny to hear about Analytics as "Old School"...obviously showing my age! Thanks for a simple yet effective guide for measuring effectiveness.
Comment by Chloe Hawkes on February 9, 2011 at 5:37pm

very interesting. thank you.

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Comment by Baba on February 9, 2011 at 1:00pm
Very interesting.  Never thought of looking at these points before.
Comment by Walter Thomas Jr on February 8, 2011 at 10:12pm

 

I need this philosophy for some of my projects.

Comment by Federico Augspach on February 8, 2011 at 9:10pm
amazing
Comment by vince on February 8, 2011 at 6:42pm
Interesting

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