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Digital Royalty shares their propriety method and formula for measuring a brand's online Return on Influence (the new ROI).

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Comment by sandra008 on August 18, 2016 at 5:52am

This is something that I had a hard time understanding before.

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Comment by Peter Bates on February 12, 2011 at 3:48pm
Interesting, but if you are getting confused about what tool to use you might be interested in a report produced by one of my partners, that is probably the first independent fully comprehensive report covering 281 Social Media Monitoring Tools. More information at
Comment by Arthur Kendall on February 10, 2011 at 4:46am
Funny to hear about Analytics as "Old School"...obviously showing my age! Thanks for a simple yet effective guide for measuring effectiveness.
Comment by Chloe Hawkes on February 9, 2011 at 5:37pm

very interesting. thank you.

Comment by Baba on February 9, 2011 at 1:00pm
Very interesting.  Never thought of looking at these points before.
Comment by Walter Thomas Jr on February 8, 2011 at 10:12pm


I need this philosophy for some of my projects.

Comment by Federico Augspach on February 8, 2011 at 9:10pm
Comment by vince on February 8, 2011 at 6:42pm

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