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Management@Milano Series: Personal Branding in Social Media

Its not enough to have Facebook and Twitter accounts—you need to understand the changes these tools represent in the ways we communicate. As your personal and professional lives blend together, how can you leverage the power of social media to build relationships with colleagues, clients, potential employers and the like? What is the big idea you want associated with your own brand and how can you shape that online? Is the online you different from the offline/real you?

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