What Is The Place Of Social Media Within Human Motivation (and Internet Marketing)?

If you want to be receiving money from any social media, there is something vital you have to know that nobody is telling you about. You need to know the inherent predisposition of those you are selling to. Generally, Internet web pages have 3 uses. These 3 uses are described in a motivational theory which has been discussed for decades. David McClelland wrote about our motivations as being based in achievement, power, and affiliation.

If you need power, you want to control or manage something. This could be through being the leader who mobilizes others or being the captain who orders others around. The outcome of anyone who wants power is to have others admire them.

If you need affiliation, you want to be a part of the crew. You are concerned about being accepted as a member. The intention of anyone who wants affiliation is to be welcomed by the group.

If you desire achievement, you want to get, to have, and to obtain. You are concerned about being the person who made the goal and the one who got the prize. The intention of anyone who wants achievement is to be the one who sold the most.

These motivational patterns display themselves as the predisposition of Internet web pages as well as the predisposition of individuals. Let us look at some examples of these motivation versions on the Internet.

The power Internet web page is developed to mobilize the most viewers and to be the Internet site which controls/manages some aspect of the Internet or of the information on the Internet. For instance the Google brand is about power. This company has established itself as having majority control of advertising, site analytics, shared calendars, searches, shared documents, and even video hosting.

Social networks, such as Facebook, My Space, Twitter, and Ning are designed to channel the affiliation desires of their fans. They provide many dozens of ways that their users can cooperate with each other. Users are becoming 'friends' and communicating with each other through posting on the other's wall and games so that they satisfy their affiliation desires.

Internet marketing web pages seem to be designed for achievement. The developers of these Internet web pages want to be successful by making money from their website. Generally, their Internet web page outcomes are organized for getting the sale. This involves a whole series of steps including opt-in lists, search engine optimization, email marketing, sales funnels, sales videos, influencing language, copy writing, and a host of other aspects of their sales approaches.

Operators of Internet marketing pages are normally trying additional approaches and techniques to achieve their outcome of being successful. If you need to be a success in your sales activity with them, you need to tell them how they will be a success when they use what you sell them.

To read more about this topic refer to my Squidoo Lens.

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