However, there is some coding involved, which requires a programming language called FBML. If you are familiar with HTML, you can pick up the language pretty easily because there are so many overlaps between the two. If you are a pro and would like to create a fancy fan page, you can check out this book - FBML Essentials: Facebook Markup Language Fundamentals.
Stuffing keywords in the Info Tab
If you are not a programmer, there is always an easy way out. Similar to how you optimize web pages using meta-descriptions and title tags, you can also optimize fan pages by putting relevant keywords on the Info tab. You could also paste links from different social media sites like Twitter, YouTube, and Flickr. Even though it has been said that there is no-follow attribute to any links on Facebook, it wouldn’t hurt to let other people know you are on other social sites too.
Because Google has acquired YouTube, its search algorithm has also integrated videos as one of their search factors for ranking. To my understanding, one way to organically alter Google search result page is by using YouTube videos; therefore, if you put a video on a wall or in the custom FBML tab, that will be a plus.
Nevertheless, putting videos on a fan page will not only increase fan engagement but it will also allow people to share content with each other.
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