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Jay Deragon Blog (59)

Social Therapy and the C-Suite

Some male executives from the Fortune 500 decided they needed to form a "group" to discuss all the babble about social media.They kept the group secret for fear of being discovered.

The goal of the meeting was to help each other understand all this social stuff and they asked a… Continue

Added by Jay Deragon on August 4, 2010 at 5:47am — 1 Comment

Hippies 2.0: The "Social" Philosophy

Are you old enough to remember the 60's and 70's? It was a time of social change where "cultures clashed" over ideology, freedom and policy. The younger generation was against the Vietnam War, Corporations, Politics, "The Man" and everything "The Man" stood… Continue

Added by Jay Deragon on July 28, 2010 at 6:00am — 5 Stars

Social Pearls Before Swine

The term “pearls before swine” comes from the Sermon on the Mount, a famous speech given by Christ to his disciplines. It means that people should not waste pleasant or good things on people who will not appreciate them.

In the time of Christ, pigs were regarded as unclean animals in the Jewish… Continue

Added by Jay Deragon on July 22, 2010 at 5:25am — 5 Stars

Following the Right "Thinkers"?

What we "think" is reflected by what we say and do. If we don't think we end up doing the wrong things. Doing the right things can mean the difference between success and failure.

Learning to "think" requires acquisition of new knowledge. New knowledge comes from hearing, seeing and experiencing… Continue

Added by Jay Deragon on July 15, 2010 at 5:21am — 1 Comment

Challenging Social Dogma

The marketplace of conversations is filled with social dogma — "a doctrine or code of beliefs accepted as authoritative." Social marketing, SEO, social advertising, get twitter followers, make money online etc. and the dogma proliferates our attention and steals our time while the meaning and value becomes… Continue

Added by Jay Deragon on July 8, 2010 at 6:00am — 5 Stars

Social: Useful vs. Useless

Lets take an exam. How many people using social are useful to you? How many are useless to you?

Lets do another exam. How many organizations using social are useful to you? How many are useless?

Now define what defines your answers to these questions. Is your definition useful to you individually or your organization?.… Continue

Added by Jay Deragon on July 7, 2010 at 6:12am — 5 Stars

Doing vs. Knowing What to Do

There is a big difference between doing and knowing what to do. The difference separates the winners from the losers.

A lot of people and organizations are using social media because everyone is "doing it". But doing it and knowing what to do with it are two totally different… Continue

Added by Jay Deragon on July 1, 2010 at 7:30am — 1 Comment

No Strategy? Your Plan Is Going Nowhere!

Let's say you discovered a new process that could revolutionize your business. Lets say this process enables you to do more with less and allows you to engage all stakeholders efficiently. Lets say this new process holds the promise for the future of your business.

That being said would you simply use… Continue

Added by Jay Deragon on June 29, 2010 at 5:05am — 5 Stars

Dear Mr. President, We're Losing Hope

We watched, with close to 50 million other people, the Presidents address last night. We were interested to hear whether he had new answers to the BP oil spill in the gulf. Instead we heard more political rhetoric, promises of a new energy future and fundamentally his answers were "the government will and are fixing the… Continue

Added by Jay Deragon on June 16, 2010 at 4:57am — 5 Stars

The Social Overton Window

Social media is causing markets to react to the open discourse about everything, anything, everyone and anyone. It is the open discourse and reactions that create "windows" of public sentiment towards everything.

The Overton window is a concept in political theory, named after its originator, Joseph P. Overton. It describes a "window" in the range of public… Continue

Added by Jay Deragon on June 15, 2010 at 4:57am — 5 Stars

Onerous Processes Aren't Social!

While people and organizations use "all things social" much of what they end up doing is onerous.

The word onerous means: laborious or oppressive and having or involving burdens or obligations that counterbalance or outweigh the advantages. Onerous processes and "social" are in contrast with… Continue

Added by Jay Deragon on June 9, 2010 at 5:22am — 5 Stars

Social PR: Ripping the Mask Off

Public relations is about shaping the public's opinion about your company,your brand and your product. Many organizations spend lots of time and money trying to create a favorable public opinion. Organizations try to create a persona they think would attract the public. The problem is that most of these persona's aren't real.

The word persona implies a social role or… Continue

Added by Jay Deragon on June 7, 2010 at 6:00am — 5 Stars

Long vs. Short Social Roads

Using all things social is a road which many are traveling. However most aren't following a map to get anywhere.

Following traffic without an intent to go somewhere will only get you stuck in traffic. Getting stuck in traffic is not a productive experience especially if you have no idea where you are going.

Traffic gets a lot of attention on the web. Traffic… Continue

Added by Jay Deragon on June 3, 2010 at 6:00am — 5 Stars

The Social Learning Curve

Learning has a curve to it regardless of subject. Learning to use all things social follows typical learning curves, some learn faster while others never learn.

The term learning curve refers to the changing rate of learning (in the average person) for a given activity or tool. Typically, the increase in retention of information is… Continue

Added by Jay Deragon on June 2, 2010 at 6:00am — 5 Stars

What Kills Social Media?

When people are given something valuable but do not realize its value it is not likely to be appreciated or used in valuable ways.

The difference between knowing value and using value is intent. Intent is to have in mind as a purpose or goal, to design for a specified use or future use. Knowing and using value means you must… Continue

Added by Jay Deragon on June 1, 2010 at 6:00am — 5 Stars

Local: The Last Explosive Mile of Social

While we are witnessing a global explosion of all things social the real "catch" will be local.

I used the word "catch" to imply the next activities from the human network when local social catches on.

There are many developments which will enable "local social" to be the tipping point of… Continue

Added by Jay Deragon on May 27, 2010 at 5:22am — 5 Stars

Will Social Media Change Banking?

The banking industry needs to transform itself from a transactional business model to an engagement model.

Banks make money on our deposits, our transactions and lending us money. The economic models for banks are old and subsequently there is little differential from one bank to another. The customer experience is… Continue

Added by Jay Deragon on May 26, 2010 at 6:30am — 5 Stars

Facebook's Strategy: Surround & Capture

Facebook's massive growth and recent tactics paint a clear picture as to their strategy, surround and capture. Is Facebook following a military strategy?

Military strategies try to surround and capture as an… Continue

Added by Jay Deragon on May 24, 2010 at 6:00am — 5 Stars

Factors That Drive the Social Pyramid

Summary Points:

* Action is the ultimate reaction

* Reaction is driven by intent

* Intent is driven by relational attributes

* Mass media to media from the masses

* Culture is the foundation of intent

In an previous post titled "5X6 Social Media… Continue

Added by Jay Deragon on May 19, 2010 at 6:30am — 5 Stars

Still Don't Know Enough?

I am still amazed at how many people and businesses I talk to whom have no idea what is happening around them.

Business dynamics are changing. Markets are shifting. Media, both online and off, feeds us the "story" of the day aimed at grabbing our attention. Consumers and businesses alike are inundated with information but few know how to vet the information and find relevant… Continue

Added by Jay Deragon on May 17, 2010 at 6:00am — 5 Stars

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