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Social Media Blog (27)

How Social Media Optimization Benefits Your Business

By: Michael Cohn


Social media optimization (SMO) is a subset of search engine optimization (SEO). SMO optimizes your business site by advertising through social medial sites, blog sites, online communities, podcasts, and message…
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Added by Social Media on March 3, 2010 at 12:00am — 5 Stars

Social Media Pitfalls: 5 Lessons Learned

Author: Garrett Pierson





Allow me to introduce my friend Jordan Kasteler also known as Utah SEO Pro. His background is in organic search engine optimization, which has been doing professionally for 4 years now, and has stayed pretty focused on that and has't delved much into paid search at all. But as of late, he told me he has been playing a lot lately in social… Continue

Added by Social Media on February 16, 2010 at 2:04pm — 1 Comment

The 4 Secrets to Becoming a Powerful Social Media Leader

Author: Douglas Firebaugh



Social Media Leadership is an evolving process that really needs to be looked at by the social media community. It is critical.



Why?



It determines everything in any kind of social media change, growth, improvement, or marketing. Leadership is the elevator in all business. Especially in Social media. It will determine… Continue

Added by Social Media on February 10, 2010 at 1:00pm — 5 Stars

Social Media and Relationships

Author: Joan Curtis



Why Relationships Matter



Whenever you read anything pertaining to social media, you'll read about relationships. On Facebook you can only invite your friends. LinkedIn will not allow you to connect with people you do not know. Twitter gives you more freedom; you can follow anyone you want, but they may not follow you back. It's all… Continue

Added by Social Media on February 5, 2010 at 1:10pm — 5 Stars

7 Steps To Leverage Social Media For Increasing Web Site Traffic

Author: Deepak Dutta



Social media sites like Facebook, Twitter, MySpace etc. have become popular among the internet marketers. Most marketers hawk their websites, blog, affiliate links, list building URLs, etc. all day long to drive traffic to their web sites. Not only it is annoying to the network members, but also the effectiveness of such a strategy is yet to be proven.… Continue

Added by Social Media on February 1, 2010 at 1:43pm — 3 Comments

10 Major Benefits of Social Media

By: Gavin Head



I use social media- a lot. Not only do I use it for myself to maintain personal connections with friends, family, clients, colleagues and old acquaintances, I also use it to promote my business and my clients. The benefits of social media for both my personal life and business are obvious to me. But I’m finding out as I talk with some in the small business… Continue

Added by Social Media on January 26, 2010 at 5:30pm — 3 Comments

5 Most Effective Ways Small Businesses Can Use Social Media

Author: Gavin Head



Many small business owners think social media is only useful for large brands, like Dell or Southwest Airlines. The truth is, any small business that effectively invests time in social media marketing can improve customer loyalty and increase the best kind of marketing there is: word of mouth.



Social media makes business more accessible and personable… Continue

Added by Social Media on January 23, 2010 at 11:30am — 1 Comment

What Is “Social Shopping” And Why Is It So Important

Author: Sofia Sapojnikova



What Is“Social Shopping” And Why Is It So Important



It’s fun. It’s informative. It’s getting bigger by the day.



Social shopping is a combination of ecommerce and traditional shopping where consumers use sites… Continue

Added by Social Media on January 14, 2010 at 1:00pm — 1 Comment

Pepsi Passes on This Year’s Super Bowl For Social Media

Author: Sofia Sapojnikova

The big game is more than a month away but a winner has already been announced – social media marketing has claimed a victory over traditional advertising with Pepsi’s decision not to run any ads in this year’s Super Bowl. It is the first time in 23 years Pepsi will not run a television commercial on the Super Bowl. The company will spend $20… Continue

Added by Social Media on January 13, 2010 at 11:30am — 1 Comment

Seven Ways Social Media Will Change in 2010

Author: Sofia Sapojnikova



Social media exploded in 2009. Twitter alone grew over 900% this year according to Nielsen Online. Meanwhile, Facebook continued to colonize the world - adding another 50 million users for a total of more than 350 million active users in 180 countries – and 50% of them log onto Facebook every day.



So what will social media be… Continue

Added by Social Media on January 7, 2010 at 6:00pm — 1 Comment

5 Ways a Small Business Can Succeed with Social Media

Author: Sofia Sapojnikova

Social media has altered the small-business marketing landscape. It is not enough to have a website even if it is informational and well-managed. Social media marketing is a must for a small business today – it is quick, precise, measurable and inexpensive. Anyone can do it but not everyone can do it right.



"Think of social media as a… Continue

Added by Social Media on January 5, 2010 at 12:30pm — 3 Comments

Social Media Writing Tips for Executives

Author: Loraine Antrim



It’s a Blog New World. Social media has changed how we communicate. Facebook, Twitter, LinkedIn, Blogger.com and dozens of other social media sites have given us a new way to communicate with friends and business colleagues. They have also given us a new vocabulary. We now “blog” and “tweet” and “text”. We read “blooks” and “microblogs” and… Continue

Added by Social Media on December 31, 2009 at 11:16am — 5 Stars

5 Ways to Build Your Professional Credibility With Social Networking

Author: Nancy Marmolejo



As a professional using social networking to boost your business, be aware that your contacts and followers are checking you out to see if you're who you really claim to be. They're looking for credibility from a variety of sources including search engines and even the conversations you participate in. If your name pops up with little or no… Continue

Added by Social Media on December 22, 2009 at 10:00am — 3 Comments

Simple Ways to Measure Your Social Media Efforts

Author: Christine Gallagher



Business owners are used to tracking their results when it comes to marketing, whether online or off. There are certain methods for calculating your return on investment which are usually rather straightforward.



Along comes social media marketing and suddenly measuring your ROI is not so cut and dry. I am often asked how you… Continue

Added by Social Media on December 18, 2009 at 7:39pm — 1 Comment

The 3 C's of Building an Audience With Social Media

Author: Christine Gallagher



What's the biggest difference between people who are successful in social media and those who are not? Simple--the successful people have built themselves an audience.



An audience doesn't necessarily mean having 10,000 followers here or 5,000 friends there. At its most basic level it might be that. But what's a bunch of… Continue

Added by Social Media on December 12, 2009 at 1:00am — 1 Comment

11 of the Most Critical Words to Use in Social Media

Author: Douglas Firebaugh



Conversation.



Yep- that is what the core focus is in Social Media.



Ok- let's get REAL. If Social Media marketing is about conversation, then should there not be words that fit in to what the culture of social media is all about? Should not you paint a picture with your words? Should your words not elicit feelings and emotions?



Of course they should.



Words are a marketer's tool box. Here are 11 you… Continue

Added by Social Media on December 5, 2009 at 12:15am — 5 Stars

The Top 10 Mistakes People Will Make in Social Media

Author: Douglas Firebaugh



Here we go again!\



Another year and another great possibility! With the election of Obama to the presidency, there is Hope and all are looking for a great future.



But I am sitting here thinking of all the folks in social Media that are going to be frustrated again in their social Media marketing efforts. wondering why they are not getting the traction or friends that they thought they should. And the main reason is that they continue to… Continue

Added by Social Media on November 25, 2009 at 12:00am — 1 Comment

Do You Know the Difference Between Social Media and Social Marketing?

Author: Bill Sifflard



When I discuss social networking, social media, SEO, SEM and social marketing with small business owners for the first time, many are overwhelmed and confused about what they really are and how they impact their business. They know that they are all important, but not sure why. They know they need to establish an effective social web presence, but not… Continue

Added by Social Media on November 18, 2009 at 7:30pm — 5 Stars

Social Networking: the Five Biggest Mistakes Nichepreneurs™ Make

Author: Susan Friedman



Over half of all Americans between the ages of 15-34 consider themselves active social network users. They regularly visit well-known social networking sites, such as MySpace or Facebook, or log onto specialty social networks, like Ravelry (devoted to the fiber arts) or GroupRecipes (for the foodie set). While industry research tells us that… Continue

Added by Social Media on November 14, 2009 at 11:30pm — 2 Comments

Social Marketing for Business: Hit pay dirt following these three simple (not easy) steps

Author: Chris Marentis



Forget what the “gurus” say – overnight online success is a myth. However, success is inevitable if you follow three these three simple steps.



Whether you are just getting started in social marketing or have been testing out the waters with few victories, the one thing you need to achieve social marketing success for your business… Continue

Added by Social Media on November 14, 2009 at 7:30pm — 5 Stars

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