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Recent Blog Posts by Members (190)

Social Media Marketing is a Waste of Time for Professional Services Firms

Social media is an area of business that is wrought with conflicting opinions. Some say that it is an essential marketing strategy for all businesses. Some say it is a total waste of time and not right for their industry. And then there are those who have the right idea – the answer lies somewhere in the middle.…



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Added by Julie Weishaar on October 22, 2010 at 12:38am — 5 Stars

Is the Economic Climate Changing the Way We Do Business?

Well - that title is a loaded question which we all know the answer to - a resounding YES! The Internet and the social media explosion are just two of the ways we are changing. Those who aren't keeping up with the latest and greatest and not utilizing the Internet will be left out in the cold. See Small Business Owners: Are you in the… Continue

Added by Julie Weishaar on October 22, 2010 at 12:30am — 5 Stars

Keeping up with Technology: Survival of the Fittest

There is no question that the Internet has helped small business owners expand their reach by leaps and bounds to an exponentially greater target audience. They are now able to compete with their larger counter-parts by having the same access to potential consumers. With the use of effective Internet marketing strategies, small business owners now have the means to promote their brand that they…

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Added by Julie Weishaar on October 22, 2010 at 12:09am — 5 Stars

Facebook Applications Tabs Going Away

Have you seen the notice on Facebook yet?



Facebook is getting ready to remove all application tabs from your Profile page, including the NetworkedBlogs application Blog tab.



I speculated when Facebook removed applications from the sidebar that they’d use the freed-up space for something else.



Perhaps, Facebook does want to free up the sidebar and tabs for… Continue

Added by Larry Brauner on October 21, 2010 at 10:51pm — 5 Stars

Blogging: Why Aren’t They Playing in My Sandbox?

sandbox We have all heard the hoopla around the value of writing a blog for our business. Blogs create a focal point in a community of potential customers, provide a hub for social networking, invite participation and interaction, build relationships, help increase SEO, boost traffic to your blog site (and…

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Added by Julie Weishaar on October 19, 2010 at 1:46am — 1 Comment

Don't Underestimate the Value of a Relationship

relationship As consumers we are continually bombarded by ads, emails, mailers, and phone calls about the latest and greatest. How do we decide which ones to pay attention to and which ones to ignore?

In the same…

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Added by Julie Weishaar on October 19, 2010 at 1:42am — 1 Comment

The Convergence of Personal Branding and Corporate Image – or Not?

What is your “personal brand”? This is an area of growing concern in today’s times as more and more people participate and engage in social networking. Before the Internet revolution, the term “brand” was only used in the context of the business world.…

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Added by Julie Weishaar on October 19, 2010 at 1:39am — 1 Comment

Social Media Marketing is a Waste of Time for Professional Services Firms or is it?

There is no question that the Internet has helped small business owners expand their reach by leaps and bounds to an exponentially greater target audience. They are now able to compete with their larger counter-parts by having the same access to potential consumers. With the use of effective Internet marketing strategies, small business owners now have the means to promote their brand that they…

Continue

Added by Julie Weishaar on October 19, 2010 at 1:32am — 1 Comment

Social media DOs and DON’Ts: 8 pivotal tips

Companies using social media marketing as part of brand management require staff to do the job right. In theory, engagement requires web relations specialists who constantly monitor the channel, meaning staff spend their time on Twitter or Facebook engaging with clients and helping them find solutions when problems arise.



An increasing number of companies has accepted social media as part of their public relations and communications strategy. These tools can drive sales and help you… Continue

Added by Urs E. Gattiker on August 8, 2010 at 1:30pm — 5 Stars

Social Therapy and the C-Suite

Some male executives from the Fortune 500 decided they needed to form a "group" to discuss all the babble about social media.They kept the group secret for fear of being discovered.



The goal of the meeting was to help each other understand all this social stuff and they asked a… Continue

Added by Jay Deragon on August 4, 2010 at 5:47am — 1 Comment

Hippies 2.0: The "Social" Philosophy

Are you old enough to remember the 60's and 70's? It was a time of social change where "cultures clashed" over ideology, freedom and policy. The younger generation was against the Vietnam War, Corporations, Politics, "The Man" and everything "The Man" stood… Continue

Added by Jay Deragon on July 28, 2010 at 6:00am — 5 Stars

Social Pearls Before Swine

The term “pearls before swine” comes from the Sermon on the Mount, a famous speech given by Christ to his disciplines. It means that people should not waste pleasant or good things on people who will not appreciate them.



In the time of Christ, pigs were regarded as unclean animals in the Jewish… Continue

Added by Jay Deragon on July 22, 2010 at 5:25am — 5 Stars

Following the Right "Thinkers"?

What we "think" is reflected by what we say and do. If we don't think we end up doing the wrong things. Doing the right things can mean the difference between success and failure.



Learning to "think" requires acquisition of new knowledge. New knowledge comes from hearing, seeing and experiencing… Continue

Added by Jay Deragon on July 15, 2010 at 5:21am — 1 Comment

Challenging Social Dogma

The marketplace of conversations is filled with social dogma — "a doctrine or code of beliefs accepted as authoritative." Social marketing, SEO, social advertising, get twitter followers, make money online etc. and the dogma proliferates our attention and steals our time while the meaning and value becomes… Continue

Added by Jay Deragon on July 8, 2010 at 6:00am — 5 Stars

Social: Useful vs. Useless

Lets take an exam. How many people using social are useful to you? How many are useless to you?



Lets do another exam. How many organizations using social are useful to you? How many are useless?



Now define what defines your answers to these questions. Is your definition useful to you individually or your organization?.… Continue

Added by Jay Deragon on July 7, 2010 at 6:12am — 5 Stars

Doing vs. Knowing What to Do

There is a big difference between doing and knowing what to do. The difference separates the winners from the losers.



A lot of people and organizations are using social media because everyone is "doing it". But doing it and knowing what to do with it are two totally different… Continue

Added by Jay Deragon on July 1, 2010 at 7:30am — 1 Comment

No Strategy? Your Plan Is Going Nowhere!

Let's say you discovered a new process that could revolutionize your business. Lets say this process enables you to do more with less and allows you to engage all stakeholders efficiently. Lets say this new process holds the promise for the future of your business.



That being said would you simply use… Continue

Added by Jay Deragon on June 29, 2010 at 5:05am — 5 Stars

Facebook Becomes Job Search Engine

SimplyHired, a job search aggregation site, announced that it's just released new features allowing integration with user Facebook friends. How does this help job seekers?



This integration marks the first time Facebook has entered mainstream job search. Facebook has long been a way that a candidate can be found by recruiters and hiring managers who are searching for an employee. Now SimplyHired makes it easier to find companies where they have Facebook friends to contact…

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Added by Phil Rosenberg on June 21, 2010 at 3:00pm — 5 Stars

How BP shrugs off negative reviews

The Deepwater Horizon oil spill in the Gulf of Mexico is a disaster that has lowered Barack Obama's standing with voters and, as importantly, BP's image has landed in the toilet while its shareholders have incurred massive losses.



Such a disastrous situation begs the question: Do social media mentions and consumer or product reviews really make a difference?

1. US targets $20 billion BP pay-out - when the crisis hits, forget social media…
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Added by Urs E. Gattiker on June 20, 2010 at 1:33pm — 5 Stars

Dear Mr. President, We're Losing Hope

We watched, with close to 50 million other people, the Presidents address last night. We were interested to hear whether he had new answers to the BP oil spill in the gulf. Instead we heard more political rhetoric, promises of a new energy future and fundamentally his answers were "the government will and are fixing the… Continue

Added by Jay Deragon on June 16, 2010 at 4:57am — 5 Stars

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