The Deepwater Horizon oil spill in the Gulf of Mexico is a disaster that has lowered Barack Obama's standing with voters and, as importantly, BP's image has landed in the toilet while its shareholders have incurred massive losses.
Such a disastrous situation begs the question: Do social media mentions and consumer or product reviews really make a difference?
1. US targets $20 billion BP pay-out - when the crisis hits, forget social media… Continue
Posted on June 20, 2010 at 1:33pm