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Social media DOs and DON’Ts: 8 pivotal tips

Companies using social media marketing as part of brand management require staff to do the job right. In theory, engagement requires web relations specialists who constantly monitor the channel, meaning staff spend their time on Twitter or Facebook engaging with clients and helping them find solutions when problems arise.



An increasing number of companies has accepted social media as part of their public relations and communications strategy. These tools can drive sales and help you… Continue

Posted on August 8, 2010 at 1:30pm

How BP shrugs off negative reviews

The Deepwater Horizon oil spill in the Gulf of Mexico is a disaster that has lowered Barack Obama's standing with voters and, as importantly, BP's image has landed in the toilet while its shareholders have incurred massive losses.



Such a disastrous situation begs the question: Do social media mentions and consumer or product reviews really make a difference?

1. US targets $20 billion BP pay-out - when the crisis hits, forget social media…
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Posted on June 20, 2010 at 1:33pm

Building a social networking reputation: 4 golden rules

In my blog post Why social networking groups fail, I wrote about four rules a group moderator should follow to facilitate engagement and provide greater benefits to members:

1. Provide structure and focus. 2. Support and nurture. 3. Share the gardening duties.

4. Continuity is king.
But what about… Continue

Posted on May 30, 2010 at 1:35pm

The first step is simple: start monitoring numbers that measure something and draw the right conclusions. For instance, when the temperature reaches 35 degrees Celsius, air conditioning helps office …

The first step is simple: start monitoring numbers that measure something and draw the right conclusions. For instance, when the temperature reaches 35 degrees Celsius, air conditioning helps office productivity, making it a mediating factor for, though not a cause of, your Return on Investment (ROI).



Similar reasoning applies to social media measurement. We have addressed some of these issues previously:…

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Posted on May 1, 2010 at 12:22pm

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At 10:21am on December 24, 2009, Urs E. Gattiker said…
Nils

agreed and I hear you non-technical you want .... we are working on it to put the http://ComMetrics.com throughout our virtual properties to make it easy to use and navigate.... discussed here:

http://commetrics.com/articles/talk-to-clients-then-change-and-test-again-with-customers/

Merry Christmas... we started here already its evening :-)
 
 
 

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