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Urs E. Gattiker
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Help Law Line commented on Urs E. Gattiker's blog post 'Social media marketing: Can I trust you?'
"Good ! You post nice information ! ! ! Thank you again."
Oct 23, 2010
Urs E. Gattiker commented on Janice Thompson's video
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6 Ways to Get More Facebook Fans

"Thanks for the video But while this may be useful for consumer marketing, I doubt it works if you sell power plants. Its a straight forward video for people who want to market themselves but not necessarily for us. Can you imagine asking your…"
Oct 22, 2010
A blog post by Urs E. Gattiker was featured

Social media DOs and DON’Ts: 8 pivotal tips

Companies using social media marketing as part of brand management require staff to do the job right. In theory, engagement requires web relations specialists who constantly monitor the channel, meaning staff spend their time on Twitter or Facebook engaging with clients and helping them find solutions when problems arise.An increasing number of companies has accepted social media as part of their public relations and communications strategy. These tools can drive sales and help you reach new…See More
Aug 8, 2010
Urs E. Gattiker posted a blog post

Social media DOs and DON’Ts: 8 pivotal tips

Companies using social media marketing as part of brand management require staff to do the job right. In theory, engagement requires web relations specialists who constantly monitor the channel, meaning staff spend their time on Twitter or Facebook engaging with clients and helping them find solutions when problems arise.An increasing number of companies has accepted social media as part of their public relations and communications strategy. These tools can drive sales and help you reach new…See More
Aug 8, 2010
Urs E. Gattiker posted a blog post

How BP shrugs off negative reviews

The Deepwater Horizon oil spill in the Gulf of Mexico is a disaster that has lowered Barack Obama's standing with voters and, as importantly, BP's image has landed in the toilet while its shareholders have incurred massive losses.Such a disastrous situation begs the question: Do social media mentions and consumer or product reviews really make a difference?1. US targets $20 billion BP pay-out - when the crisis hits, forget social media monitoringAs…See More
Jun 20, 2010
A blog post by Urs E. Gattiker was featured

Building a social networking reputation: 4 golden rules

In my blog post Why social networking groups fail, I wrote about four rules a group moderator should follow to facilitate engagement and provide greater benefits to members:1. Provide structure and focus. 2. Support and nurture. 3. Share the gardening duties. 4. Continuity is king.But what about you, are you effective as a group member on any of your…See More
May 30, 2010
Urs E. Gattiker posted a blog post

Building a social networking reputation: 4 golden rules

In my blog post Why social networking groups fail, I wrote about four rules a group moderator should follow to facilitate engagement and provide greater benefits to members:1. Provide structure and focus. 2. Support and nurture. 3. Share the gardening duties. 4. Continuity is king.But what about you, are you effective as a group member on any of your…See More
May 30, 2010
A blog post by Urs E. Gattiker was featured

The first step is simple: start monitoring numbers that measure something and draw the right conclusions. For instance, when the temperature reaches 35 degrees Celsius, air conditioning helps office …

The first step is simple: start monitoring numbers that measure something and draw the right conclusions. For instance, when the temperature reaches 35 degrees Celsius, air conditioning helps office productivity, making it a mediating factor for, though not a cause of, your Return on Investment (ROI).Similar reasoning applies to social media measurement. We have addressed some of these issues previously:…See More
May 2, 2010
Urs E. Gattiker posted a blog post

The first step is simple: start monitoring numbers that measure something and draw the right conclusions. For instance, when the temperature reaches 35 degrees Celsius, air conditioning helps office …

The first step is simple: start monitoring numbers that measure something and draw the right conclusions. For instance, when the temperature reaches 35 degrees Celsius, air conditioning helps office productivity, making it a mediating factor for, though not a cause of, your Return on Investment (ROI).Similar reasoning applies to social media measurement. We have addressed some of these issues previously:…See More
May 2, 2010
A blog post by Urs E. Gattiker was featured

5 reasons NOT to seal your social media borders

What do Foster's, Nestlé, UBS, the City of Zurich and Starbucks have in common? They are all trying to figure out whether staff spending two to three hours on Facebook, Hi5, Xing, LinkedIn, Twitter, etc. each day increases customer engagement or just wastes time.Some are unsure and therefore blocking or controlling access to certain social media destinations:…See More
Apr 20, 2010
Urs E. Gattiker posted a blog post

5 reasons NOT to seal your social media borders

What do Foster's, Nestlé, UBS, the City of Zurich and Starbucks have in common? They are all trying to figure out whether staff spending two to three hours on Facebook, Hi5, Xing, LinkedIn, Twitter, etc. each day increases customer engagement or just wastes time.Some are unsure and therefore blocking or controlling access to certain social media destinations:…See More
Apr 20, 2010
Reg Charie commented on Urs E. Gattiker's blog post '5 steps beyond viral marketing'
"Urs, After looking around your site(s) there are a few problems which are putting up barriers for (search) market penetration. A good CMS package is the CRELoaded Open Source package. This is a very search engine friendly system that give the web…"
Apr 8, 2010
Reg Charie commented on Urs E. Gattiker's blog post 'Why social networking groups fail'
"A group has to be led to grow and thrive. The owner and moderators have to continually feed it material to support the growth cycle. One thing to remember is that social networking is a pathway to self or business promotion, and the type and…"
Apr 8, 2010
Urs E. Gattiker commented on Urs E. Gattiker's blog post 'Why social networking groups fail'
"Stormie Thanks for this comment, I appreciate yet. You and Tia raised some important issues that we have tried to address also on your Xing group called SM Monitoring (Xing is like LinkedIn but mostly European business type folks). We discuss the…"
Apr 8, 2010
STORMIE @ UNIVERSAL STORM.COM commented on Urs E. Gattiker's blog post 'Why social networking groups fail'
"Thanks i have many groups and sites all over but i agree it takes time and posting blogs seem to help my business and thanks for the tips always looking for more insight"
Apr 8, 2010
STORMIE @ UNIVERSAL STORM.COM commented on Urs E. Gattiker's blog post 'Why social networking groups fail'
"Thanks i have many groups and sites all over but i agree it takes time and posting blogs seem to help my business and thanks for the tips always looking for more insight"
Apr 8, 2010

Urs E. Gattiker Blog

Social media DOs and DON’Ts: 8 pivotal tips

Companies using social media marketing as part of brand management require staff to do the job right. In theory, engagement requires web relations specialists who constantly monitor the channel, meaning staff spend their time on Twitter or Facebook engaging with clients and helping them find solutions when problems arise.



An increasing number of companies has accepted social media as part of their public relations and communications strategy. These tools can drive sales and help you… Continue

Posted on August 8, 2010 at 1:30pm

How BP shrugs off negative reviews

The Deepwater Horizon oil spill in the Gulf of Mexico is a disaster that has lowered Barack Obama's standing with voters and, as importantly, BP's image has landed in the toilet while its shareholders have incurred massive losses.



Such a disastrous situation begs the question: Do social media mentions and consumer or product reviews really make a difference?

1. US targets $20 billion BP pay-out - when the crisis hits, forget social media…
Continue

Posted on June 20, 2010 at 1:33pm

Building a social networking reputation: 4 golden rules

In my blog post Why social networking groups fail, I wrote about four rules a group moderator should follow to facilitate engagement and provide greater benefits to members:

1. Provide structure and focus. 2. Support and nurture. 3. Share the gardening duties.

4. Continuity is king.
But what about… Continue

Posted on May 30, 2010 at 1:35pm

The first step is simple: start monitoring numbers that measure something and draw the right conclusions. For instance, when the temperature reaches 35 degrees Celsius, air conditioning helps office …

The first step is simple: start monitoring numbers that measure something and draw the right conclusions. For instance, when the temperature reaches 35 degrees Celsius, air conditioning helps office productivity, making it a mediating factor for, though not a cause of, your Return on Investment (ROI).



Similar reasoning applies to social media measurement. We have addressed some of these issues previously:…

Continue

Posted on May 1, 2010 at 12:22pm

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At 10:21am on December 24, 2009, Urs E. Gattiker said…
Nils

agreed and I hear you non-technical you want .... we are working on it to put the http://ComMetrics.com throughout our virtual properties to make it easy to use and navigate.... discussed here:

http://commetrics.com/articles/talk-to-clients-then-change-and-test-again-with-customers/

Merry Christmas... we started here already its evening :-)
 
 
 

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