Social Media has numerous outlets that can be used to target your demographic whether is personal or business. Some use the term ROI (return on influence) and others say return on investment. Many corporations stand to believe return on influence is a sham because as a Social Media Marketer you are being paid and need to generate sales and income! Social Media's new uprising is leaving business owners confused as to whether they need to hire an intern or a Marketing Manager with a bunch of interns or even a small team for Social Media Marketers with a few interns. Regardless of the skeptics and confusion Social Media grows and business owners are undoubtedly being pushed into this "trending topic." Multiple factors go into creating these "return on investment" campaigns. While the only investment corporations are making is your salary and their "open mind" of your Social Media expertise. What happens once you get to that point where you "need" a robot or to buy some images?
Now you might be thinking well I don't need those things, I can do it all on my own. Most of us can, but in order to create a Social Media Campaign you need to utilize the proper tools to hit your deadline and obtain sales in high volume. Corporations that have experienced success using Social Media have opened their mind to extending a Social Media budget or a direct correspondence with other outlets within the company (ie: design, programming, linking). However there is still the other guy full of doubts and a tight wallet expecting a world of great from Social Media.
Ive always seemed to work around this obstacle by investing in my own campaigns but when will this end? When will the posers and re-posters be weeded out from the real Social Media Marketers rebirthing our reputation for the better good giving corporations buyer security?
Social Media is embedded in me from all those years of of being grounded.. Thanks Mom!