During my recent quest to discover how to integrate my Aweber
email marketing account, I accidentally discovered that blogging and my social networking accounts work together. That whenever I post an article on my blog, it is simultaneously broadcast to Twitter, Facebook and the subscribers on my email list. How cool is that?!
Aweber is one of the top email marketing tools used by most email marketers and corporations. Email is not a bad word! Actually, if you do it right, email marketing can be very lucrative.
I know in the past spammers have given email a bad name, but email marketing has a very high ROI (40%) and is more sticky than a tweet or Facebook status update. That's why when you utilize email marketing in conjunction with social networking, you will have a powerful marketing plan.
Currently, I'm reading a book by Jeanniey Mullen called "Email Marketing An Hour A Day."
I just started it and have found it to be an invaluable reference on how to use email marketing. I never knew that you should segment your email list into those who are just looking, those who are ready to buy and those who are seeking information only. There are different ways to communicate with each of those groups.
I always try to stay ahead of the curve, and for 2011, email marketing will be a new stream of income for me.
But check out the book, it's easy to read, and if you want to take your business to the next level with a 40% conversion rate, then email marketing is for you!
What do you think? Have you thought about using email with social media? Let me know, leave a comment or a thought below.