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Authenticity - What Does It Mean to Social Media Marketing

How do you be authentic - when you're pulled in 100 different directions? If you do client work, how do you help THEM be authentic - when a good chunk of SMM involves automation?

Love to get everyone's thoughts on Authenticity!

Cheers,

Dave

dave@realsmm.com

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Replies to This Discussion

Permalink Reply by Dave Van de Walle on February 20, 2010 at 9:33am
Awesome, Lucy! Cheers!
Permalink Reply by Dave Van de Walle on February 20, 2010 at 9:34am
Follow up Question - Tiger Woods' speech yesterday - authentic, or no?
Permalink Reply by Daniel Noe on February 20, 2010 at 9:47am
I believe that any answer will be speculative. personally, I have not delved into that, as I am not Tiger, nor close to him. None of us will truly know whether he was sincere or not, and I am not going to put myself in a position to speculate. Simply not my place to.
Permalink Reply by Allan Nelson on February 20, 2010 at 11:32am
I think like most people, he'd rather of avoided further media intervention to scrutinise his personal life. Quiet rage within, towards media pressure is my guess. Of course, he wasn't just tasked with apologies to his wife and family, he was manipulated to appease his huge sponsorship contracts. Reality is, he has enough money to live on without any sponsorship, and he could get by even if divorce procedure separated 50% of his dollar.

Overall, my opinion is; he was authentic in trying to polish his brand, and is genuinely sorry he got caught out, which is only human.
Permalink Reply by Lucy Drumonde on February 22, 2010 at 5:46pm
Well ,Tiger did apologize.
I am sure it is not easy.
I believe he has lost major contracts.
Lesson learned.
Cannot speculate.
Permalink Reply by Wayne Boesiger on February 22, 2010 at 5:52pm
Exactly. The motives are just between him and his wife and family. I think he had a long time to think about this and said exactly what he wanted to say...no more...no less. Good point.

Wayne

http://www.moveyoursiteup.com
http://www.waynebomusic.ning.com
Permalink Reply by Wayne Boesiger on February 22, 2010 at 5:23pm
Authentic...just very carefully worded...very carefully worded

Wayne
http://www.moveyoursiteup.com
http://www.waynebomusic.ning.com

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